Building Officeworks'

digital foundations.

Officeworks logo.

A new approach to design and branding was required in 2021.

I have worked on the Officeworks brand for the last 3 years, leading to a plethora of hugely successful campaigns. Creating a multitude of advertising campaigns from digital and social content and advertising to creative direction for TV and OTV advertising and outdoor.

For 2021, Officeworks required a refreshed look and feel of the brand, as part of this I helped redefine the look for digital, from building a design system to curating a set of reusable, scalable digital templates.

Officeworks Design System.

A simplified message and modernised design instantly improved results.

By building a robust design system I ensured digital content aligned to a consistent theme, also ensuring it passed all of the required accessibility standards and best practices.

By having a clear structure and clearly defined layout guides and templates the build time for developers was reduced and a set of easily usable design elements allowed for new designers and freelancers to create brand aligned content for Officeworks easily.

Officeworks Sample WorkOfficeworks Sample Work

With advertising becoming increasingly intrusive we made Officeworks own messaging bolder, simpler and concise.


Adobe XD
After Effects
Google Analytics


Human Centred Design
Accessibility Reviews
Design Systems
User Personas
Customer and User Journeys
Interactive Prototyping
Agile Process
Kanban Planning
Rapid Experimentation
Customer Engagement Metrics
A/B Testing

Officeworks creative concept.
Officeworks Sample Flyer
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