Building the largest

entertainment hub

in Australia.

Nova Entertainment Logo

Working a decade in radio gave invaluable experience.

Nova Entertainment is group of Australian radio stations including the Nova and Smoothfm brands, many of which are frequently ranked No.1  in their respective markets.

While there I launched the Nova 919 radio station as the digital lead and then went on to lead the Nova 100 and Smooth 91.5fm websites.

The challenge of working in-house at Nova Entertainment was to consistently create entertaining and enjoyable branding, advertising campaigns and contests for a huge assortment of Australia's largest companies. Many of these brands had budgets reaching up to the millions.

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Working with bold characters required bold ideas, to make an impact internally and with radio listeners.

By truly integrating into the entertainment industry culture, it made creating modern, on-trend advertising and digital systems much easier. Also we made heavy use of De Bono's lateral thinking for brainstorming sessions and strategising new creative.

By developing great working relationships and building trust among all departments of the company it was easy to make bold decisions and push the boundaries of what was possible in radio advertising, digital advertising, contests and entertainment.

Notable Highlights

Nova 100 reaching No.1 on the list of Entertainment websites in Australia while I lead it.
Designing and developing the first Nova 919 website in Adelaide for the radio station's launch
Helping define the internal principles of the company (shown below)
Creating the Hungry Jacks summer promotion, where scratch cards and promotional material were created and distributed among all Hungry Jacks in Australia
Working with Tennis Australia to build contests, video content and promotional material for the Australian Open
Through Nova: Building promotions, advertising and contesting for the first Telstra Store
Helping to rebrand Nova 100 and 919 multiple times to great success
Wall Design Nova 100
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