Crafting creative for the

largest health insurer in


Bupa logo

Consistently breaking sales records makes for a great partnership

While working in-house for Growthops I have created and lead multiple onmi-channel advertising campaigns for Bupa. Creative included digital advertising, social, TV commercials, Online TV, POS banners and outdoor (billboards, superlites etc).

The challenge of working with Bupa is that their incredible success has resulted in their target market being 'everyone', so messaging needs to be simultaneously relevant to all demographics while also standing out among a very crowded market.

Bupa Examples

A strong brand message creates strong creative content.

By making sure that every piece of messaging that gets produced aligns perfectly to Bupa's brand guidelines, ethos and principles; the creative content that gets produced is consistent, relatable, positive, friendly and emotive. This is achieved through dynamic templates and a design system which is all integrated into Google Web Designer and Google's Advertising systems e.g. DV360.

To narrow down the target market for each brand campaign I made use of user data analytics, targeting and retargeting to ensure the right audience is spoken to at the right time. The resulting sales numbers being produced from the various advertising and promotions I have produced have broken records and far exceeded expectations.

Using dynamic and targeted advertising ensures Bupa is always talking to the correct audience.


Google Analytics
Google Web Designer
After Effects


Accessibility Reviews
Customer Experience Tracking
Customer Engagement Metrics
A / B Testing
Human Centred Design
Design Systems
User Personas
Customer and User Journeys
Interactive Prototyping
Agile Process

Bupa Sample Work
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